Market Research for a
Freeze-Dried Fruit Chips Manufacturer
Enter the markets of the USA, Europe, and MENA with the right assortment of flavors, packaging types, and product weights, while formulating an effective positioning strategy for these markets.
Challenge:
The challenge for gemuani.com, a manufacturer of freeze-dried fruit chips, was to enter the markets of the USA, Europe, and MENA with the right assortment of flavors, packaging types, and product weights, while formulating an effective positioning strategy for these markets.
Solution:
To address this challenge, we took the following steps:Conducted comprehensive analysis of the assortment and prices of freeze-dried fruit and berry chips on top marketplaces in 9 countries, including USA, Canada, Germany, Great Britain, France, UAE, Saudi Arabia, Indonesia, Japan, and Singapore, collecting information on over 300 items.
Analyzed positive and negative consumer reviews to understand market preferences and feedback.
Conducted analysis of competitor websites and their positioning strategies.
The challenge for gemuani.com, a manufacturer of freeze-dried fruit chips, was to enter the markets of the USA, Europe, and MENA with the right assortment of flavors, packaging types, and product weights, while formulating an effective positioning strategy for these markets.
Solution:
To address this challenge, we took the following steps:
Previous
Next
Results:
Our approach resulted in the following outcomes:Developed recommendations on the type of packaging and weight of the product in the package, based on market demand and preferences.
Formulated a pricing strategy for different groups of countries, considering supply and demand dynamics.
Formed a positioning strategy that resonated with target markets, enabling gemuani.com to effectively enter the markets of the USA, Europe, and MENA.
Our approach resulted in the following outcomes:
OUR APPOROACH
FOLLOW US ON