Challenge:
Finding Market Share Growth Points and Attracting High-Yield Customers.

Solution:

Conducted an analysis of the company’s customer base to identify priority customer segments, focusing on customers who brought repair goods and furniture to the country, as well as large and medium-sized companies that brought industrial equipment.

Analyzed open statistics on the structure of exports and imports, trade volume, and commodity revenue with various countries, as well as their dynamics.

Analyzed the websites and advertising campaigns of competitors.

Results:

Prepared a comprehensive market research report, providing insights for the client to make informed management decisions in sales, marketing, and logistics.

Recommended the formation of special tariffs for priority areas.

Formulated recommendations on marketing communication channels and helped to build their logic.

Assisted in developing targeted offers for customers, taking into account their field of activity and the specifics of the transported goods.