What is in-depth interview?
This technique involves conducting one-on-one interviews with carefully selected participants, typically lasting between 30 minutes to an hour.
At Exceltic Research, we specialize in conducting in-depth interviews that are tailored to your specific needs. Our team of experienced researchers will work with you to identify the key research questions and target audience, ensuring that the interviewees provide valuable feedback that helps you make informed decisions.
Useful for businesses from startups to mature corporations
What are in-depth interviews for?
Our in-depth interviews can be conducted in person, over the phone, or online, depending on your preference and the audience’s location. We use a structured approach to ensure consistency across interviews, while also allowing for flexibility to explore topics in-depth.
The benefits of in-depth interviews include the ability to uncover deep insights and perspectives, as well as identifying patterns and trends that may not be apparent in other research methods. They can also help validate or challenge assumptions about your target audience and identify opportunities for growth or improvement.