In-depth interviews

Valuable market research tool that allows you to gain insight into your target audience's thoughts, feelings, and behaviors

What is in-depth interview?

This technique involves conducting one-on-one interviews with carefully selected participants, typically lasting between 30 minutes to an hour.

At Exceltic Research, we specialize in conducting in-depth interviews that are tailored to your specific needs. Our team of experienced researchers will work with you to identify the key research questions and target audience, ensuring that the interviewees provide valuable feedback that helps you make informed decisions.

Useful for businesses from startups to mature corporations

To gain insights into customer needs and preferences

In-depth interviews can help businesses better understand the needs, desires, and challenges of their target customers, and tailor their products or services to meet those needs

To test new product or service ideas

In-depth interviews can provide businesses with valuable feedback on new product or service ideas, allowing them to refine their offerings before launching them to the market

To explore market trends and opportunities

n-depth interviews can help businesses stay up-to-date on market trends and identify new opportunities for growth and expansion

To assess customer satisfaction and loyalty

In-depth interviews can also be used to gather feedback from existing customers and assess their level of satisfaction and loyalty, helping businesses improve their customer retention strategies

What are in-depth interviews for?

Our in-depth interviews can be conducted in person, over the phone, or online, depending on your preference and the audience’s location. We use a structured approach to ensure consistency across interviews, while also allowing for flexibility to explore topics in-depth.

The benefits of in-depth interviews include the ability to uncover deep insights and perspectives, as well as identifying patterns and trends that may not be apparent in other research methods. They can also help validate or challenge assumptions about your target audience and identify opportunities for growth or improvement.

Research for your business