Panel surveys

Effective way to gather insights and opinions from a representative sample of a target audience

What is Panel surveys​?

Panel surveys are a type of market research in which a group of individuals, known as a panel, is selected to participate in a study over time. These individuals are typically chosen to represent a specific target audience or population and are asked to provide feedback on various products, services, or experiences. Panel surveys can be conducted through various methods, including online surveys, phone interviews, or in-person focus groups. The data collected from panel surveys can provide valuable insights into consumer behavior and preferences, allowing businesses to make informed decisions about marketing and product development strategies.

Panel surveys involve recruiting a group of individuals who match a specific set of criteria and regularly surveying them over time. This allows businesses to track changes in attitudes, preferences, and behavior over time. Our panel surveys are designed to be flexible and customizable to meet the unique needs of each client.

We conduct surveys in person, by phone, or online to gather quantitative data on a variety of topics, including market trends and consumer preferences.

Why panel surveys can be beneficial for businesses:

Understand customer behavior

Panel surveys provide a long-term view of customer behavior and preferences. By tracking changes over time, businesses can identify trends and make informed decisions about marketing, product development, and sales strategies.

Measure campaign effectiveness

Panel surveys can help businesses measure the effectiveness of marketing campaigns. By surveying panel members before and after a campaign, businesses can gauge its impact and adjust future campaigns accordingly.

Monitor brand health

Panel surveys can be used to monitor the health of a brand. By regularly surveying panel members, businesses can track changes in brand perception, identify potential issues, and take corrective action.

Gain competitive intelligence

Panel surveys can help businesses understand the competitive landscape. By asking panel members about their preferences and behaviors regarding competitors, businesses can gain insights into areas where they can improve their offerings and gain a competitive advantage.

How do we find target audience for panel survey?

Define the population: Determine the specific population that you want to study. For example, if you are conducting a survey on consumer behavior, you may want to focus on a particular age range, income bracket, or geographic location.

Develop a sampling plan: Develop a plan for selecting a representative sample of individuals from the population of interest. This can involve selecting individuals at random, or using stratified sampling methods to ensure that your sample is representative.

Recruitment: Once you have identified your target population and developed a sampling plan, you will need to recruit individuals to participate in your panel survey. You can use a variety of methods for recruitment, such as social media advertising, email campaigns, or partnering with third-party research panels.

Screening: Before participants can be included in your panel survey, you will need to screen them to ensure that they meet the criteria for your target audience. This can involve asking questions about demographics, interests, or behaviors.

Overall, finding the target audience for a panel survey requires careful planning and attention to detail, but it can help ensure that your data is representative and actionable for your business.

Panel surveys

Research for your business